The Franchise Fix

Social Geek Radio was joined by Aicha Bascaro, author The Franchise Fix. Aicha is a 25+ year veteran in the food industry who started as a delivery driver and, through the years, was promoted to Area Supervisor, Franchise Consultant, Director, and Brand Vice President. She ran an organization for a franchisee and even built her own prototype brand. She was worked in domestic and international operations.

Aicha is the author of “The Franchise Fix”. The book is a compilation of the business management best practices of top food service franchisees in the US and around the world. She shares her tips for best marketing practices and the use of social media by franchisees. Listen to the end of the podcast when Aicha shares a link to download her book for free.


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