Storytelling for some marketers means spending resources and time publishing their brand’s history, sharing details about the founding, and droning endlessly about the internal structure of their organization. But guess what? Your customers DON’T CARE!
Jon shares insights on better story-telling for marketers including:
- Who is the hero of the story? You or your customer?
- What role should you play in the customers’ narrative?
- How can you help your clients achieve THEIR “happily ever after”?