Social Geek Rock Stars: Branding for Franchises

Social Geek Rock Stars: Branding for Franchises

Today we’re talking all things BRANDING for Franchises with our Rock Star panel: Patti Rother, Ingrid Schneider, Brett Larimer. The conversation includes:

  • Trends of humor, fun, and nostalgia helping franchise brands who take themselves too seriously
  • Your brand representing your company as being inclusive
  • The importance of your franchisees’ perspectives and input on the brand
  • Developing your own personal brand and uniting it with your franchise’s brand
  • Reassessing the brand and knowing when it’s time to rebrand
  • And, what the heck is a brand sprint?

Thanks Hughes, Consumer Fusion, Serviceminder, and MFV’s Franchise Expo Houston!