Today we’re talking all things BRANDING for Franchises with our Rock Star panel: Patti Rother, Ingrid Schneider, Brett Larimer. The conversation includes:
- Trends of humor, fun, and nostalgia helping franchise brands who take themselves too seriously
- Your brand representing your company as being inclusive
- The importance of your franchisees’ perspectives and input on the brand
- Developing your own personal brand and uniting it with your franchise’s brand
- Reassessing the brand and knowing when it’s time to rebrand
- And, what the heck is a brand sprint?
Thanks Hughes, Consumer Fusion, Serviceminder, and MFV’s Franchise Expo Houston!