On-Line Ratings and Reviews

Guest

Social Geek Radio hosts Deb Evans and Jack Monson are joined by Ashley Betzendahl of Goddard Systems to discuss what review sites and social channels should be paid attention to as well as how to  handle responses by corporate representatives and on a franchisee level.

Ashley Betzendahl is the Manager of Interactive Media at Goddard Systems, Inc. (GSI), the franchisor of The Goddard School. Ashley and her team are responsible for all national social interactions and interactive and web strategy for The Goddard School and Goddard Systems brands. She began her career at GSI in 2008 in Marketing and quickly began to focus solely on electronic media, including creating, managing and expanding all digital and social profiles as well as managing the online reputation of The Goddard School brand.

Ashley and her team were the recipients of the Philadelphia Business Journal’s 2012 Social Media Stars Award and recognized as a Social Media Rising Star in Entrepreneur Magazine (2013) for The Goddard School brand. Ashley was also listed on 1851’s Top 25 Young Ones to Watch in Franchising (2013). Ashley is a graduate of James Madison University, where she earned a BA in Marketing.

 

Guest Announcer

Linda Shaub, Vice President Marketing and Brand with Interim HealthCare. Linda is responsible for the company’s overall marketing strategy and execution. This includes strategic development and execution of marketing initiatives, brand management, franchise marketing training and support, research, public relations and national advertising. Linda is also responsible for managing strategy and content for consumer website, franchise development website, careers by web and 340 franchise sites.

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