Measuring Communications with Johna Burke

Measuring Communications with Johna Burke

It’s our last episode of Social Geek’s first decade!

Johna Burke is the Global Managing Director of AMEC – the Association for the Measurement and Evaluation of Communications.

We’ll dive deep into the difference between measuring short term conversion metrics versus the strategic longer tail effect of Public Relations and Brand Reputation objectives.

Reach Johna at [email protected] and check out AMEC’s tools and 2020 summit info!

 

Thanks to Social JoeyThe Better Software Companyand Brand Journalists