Kristen Pechacek of Self Esteem Brands joins Social Joey‘s Mike McDowell and Jack Monson to discuss new and innovative ways to see ROI on digital marketing. Kristen shares that to move customer perception, you have to play in awareness and consideration tactics; direct response will not change perception enough.
We’ll also cover:
> Is CPL dead?
> Using assisted conversion
> Facebook’s new Attribution program
> Are funnels outdated?
> Calculating earned media value on your organic content
> Future trends in the digital journey
> New details on MITCon!