How to Structure Your Marketing Department: Kristen Pechacek

Welcome to Social Geek Season 12!

Kristen Pechacek, Chief Growth Officer at MassageLuXe and Vice Chair of the IFA’s Marketing and Innovation Committee, is back to kick things off.

Kristen shares ideas on building or restructuring your Marketing Department based on size for emerging, growing, and national brands.

*What roles are critical at each stage?

*How much should be done in-house, versus outsourced to agencies, or done at a local or regional co-op level?

*Is it a good idea to have separate marketing teams for consumer marketing and franchise marketing? (Spoiler: No!)

And, we have a brief preview of what we’re looking forward to at #IFA2021 where we will make a ruckus with Seth Godin.

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