Welcome to Social Geek Season 12!
Kristen shares ideas on building or restructuring your Marketing Department based on size for emerging, growing, and national brands.
*What roles are critical at each stage?
*How much should be done in-house, versus outsourced to agencies, or done at a local or regional co-op level?
*Is it a good idea to have separate marketing teams for consumer marketing and franchise marketing? (Spoiler: No!)
And, we have a brief preview of what we’re looking forward to at #IFA2021 where we will make a ruckus with Seth Godin.