Maresa Friedman is back to chat about Automation, AI, TikTok, and more. In Part One of our chat, Maresa shares her ideas that lead to her presentation at IFA 2022 on Marketing and Automation Trends.
We’ll discuss how Automation can help Franchises in the current marketplace where talent is so hard to find, and how Marketers can let automation take care of the day-to-day tasks so they can spend more time on strategy and thinking about the next level.
We’ll also touch on AI finding patterns that create opportunities, conversational marketing, and (yes!) the death of bad chatbots.