Skip to content
Social Geek Franchise Podcasts
Social Geek Radio
  • Our Shows
    • Franchise News Podcast
    • Just Jania
    • MasterMind Minutes
    • Women’s Franchise Podcast
  • Voiceovers
  • Events
  • Sponsorship
  • About

Make Raving Fans of Your Franchise

January 8, 2019
Make Raving Fans of Your Franchise
Franchisees Franchising

One of the biggest challenges for a Franchise system is executing the brand’s marketing strategy on a local level.

Stephen Marcotte, a Head Trainer and Regional Social Media Director with Orangetheory Fitness, joins Jack Monson and Liane Caruso to discuss local social marketing best practices.

Orangetheory Fitness’ explosive growth may be attributed to the brand and the local studios creating an army of raving fans by building a unique relationship with each customer. Stephen shares that the key is having a great local staff in each studio to build the relationship and then engage with those customers on the local social media channels.   

Thanks to Social Joey and Location3 for sponsoring this episode!    

Find out more about the Orangetheory Fitness studios mentioned in this episode here:


https://www.facebook.com/OTFCarrollwood/
https://www.instagram.com/otf_carrollwood/

https://www.facebook.com/OTFChannelside/
https://www.instagram.com/otf_channelside/

https://www.facebook.com/OrangetheoryNewTampa/
https://www.instagram.com/otfnewtampa/

https://www.facebook.com/OTFUniversityPark/
https://www.instagram.com/otf_universitypark/

https://www.facebook.com/OTFWesleyChapel/
https://www.instagram.com/otf_wiregrass/

www.orangetheoryfitness.com

Liane Caruso, Local Social, Orangetheory

Post navigation

PREVIOUS POST
NEXT POST

Shows on The Social Geek Radio Network

Social Geek Interviews

The Franchise News Podcast

MasterMind Minutes

Just Jania

Her Success: Stories of Female Franchise Leaders from the IFA

Recommended Franchise Podcasts

The Darwinian Times: Survival Of The Nimblest from Eulerity

Franchising In Focus

So, You Want to Be a CEO?

IFA’s Franchise Voice

Our Sponsors

EulerityAnswer Connect

CareerPlug
Citrin Cooperman logo

Consumer FusionExults

Franchise Dictionary Logo

franchise customer experience

Franchise Show Logo

IFE

serviceminder

 

 

Thryv

 

VetFran

Social Geek Radio
  • FACEBOOK
  • TWITTER
  • INSTAGRAM
  • LINKEDIN
  • Privacy Policy
Copyright 2022 Social Geek Enterprises, Inc. All Rights Reserved.
Powered by Starfish SEO & Marketing