Grass Roots Digital Marketing Strategies

Jennifer Beall Saxton is the Founder & CEO of Tot Squad, a baby gear service company whose vision is to become the “Geek Squad” of the baby world. Tot Squad provides car seat installations, baby gear cleaning, and stroller repairs in partnership with retailers. Credited by The New York Times as having created a new industry, Tot Squad has raised close to $2MM with its “juggernaut aspirations” to transform the baby world. Based in LA and with operations in San Diego, New York City and Washington DC, Tot Squad also has a national network of car seat technicians to service growing B2B partnerships and is scaling via franchising.

Jennifer shares her grassroots digital marketing strategies and how she secured pieces in the New York Times and appearance on The Doctors.

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Connect with Social Geek Radio hosts and guest on Twitter @DebCE, @JackMonson and @thetotsquad