This is the first episode of our new weekly podcast where Mike McDowell, Certified Facebook Ad Buyer & Business Manager and podcast host Jack Monson discuss weekly Facebook tips for Franchises. This week we tackle tactics for ads leading up to Black Friday including:
- Changing your Ad Spend plans for the holidays
- Shifting your targeting for the next 60 days using Custom Audiences
- Using Small Business Saturday to your advantage over Amazon and Wal-Mart
- Why Local franchisee Facebook ads are far more cost effective than brand wide ads
- And how the election has hurt advertisers over the past few months
Thanks Franchise Dictionary Magazine and Social Joey.
If you’re a Franchise Marketing pro or managing Consumer Marketing for a Franchise system, please send your questions to us at jack@socialgeekradio.com