Alex Porter, CEO of Location3, shares his insight on the biggest challenges facing Chief Marketing Officers in the Franchise space. Alex disusses the trends he’s spotting for 2019 regarding Google, Facebook, Voice Search, and other changes that franchisors should be watching. And we’re all gearing up for #IFA2019!
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More about today’s guest:
Alex Porter is the Chief Executive Officer of Location3, a digital marketing agency based in Denver, Colorado that delivers enterprise-level strategy with local market activation for global brands. As a Certified Franchise Executive with the International Franchise Association, his areas of expertise include franchise digital marketing, attribution modeling, marketing trends analysis, consumer evaluation and more. As CEO, he leads the strategic vision for Location3 and regularly presents at a wide range of digital industry conferences and events including the IFA Annual Convention, MediaPost’s Search Insider Summit, Local Search Association Annual Conference, Colorado Marketing Summit, U.S. Olympic Committee NGB Annual Meeting, DMA Annual Convention, PhocusWright and more. A native of Baltimore, he graduated from the University of Maryland with a Masters degree in Kinesiology and Mental Training.