Digital Marketing Trends in 2016 with Scott Monty


Scott Monty is a corporate executive steeped in digital. Scott was ranked by The Economist as number one atop the list 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media, Alan Mulally, the CEO of Ford Motor Company, called him “a visionary.”

From 2008-2014, Scott was head of social media at Ford Motor Company and held the title Global Digital and Multimedia Communications Manager. He advised on social media activities across the company, from influencer relations to marketing support, customer service to internal communications and more. Prior to joining Ford, Scott was part of a strategic consultancy specializing in digital and social media and an advertising and marketing firm focused on technology and health sciences.

Scott has been featured in hundreds of news and business publications in print and on the web, in dozens of books, and on a variety of mainstream media, including Bloomberg, NBC, NPR, CNN, Fox Business, The Wall Street Journal and more. Scott is a recognized thought leader in the communications and marketing industry and frequently speaks at events around the world.

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Guest Announcer

Mary Ann O’Connell, Founder and President, FranWise.  She began her franchising career more than 30 years ago as Money Mailer’s first franchisee then was hired as their Vice President of Franchise Support Services. As part of the Great Clips, Inc. executive staff, she helped launch two major markets and supported several emerging and mature markets. As a consultant, she has worked with major brands as well as new concepts and the top professionals in the world of franchising. Mary Ann and FranWise® focus on: strategic planning related to franchise conversion, franchise operations, process and procedure, compliance, manuals and training.

She is an active member of the IFA, sits on five committees, chairs one and is a frequent speaker and writer for many industry events and publications.Mary Ann profile pic

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