Digital Marketing Road Trip with Brandi Kloostra Part 2

Digital Marketing Road Trip with Brandi Kloostra Part 2

Brandi Kloostra, Digital Marketing Director at FranWorth, is back for part 2 of her “Digital Marketing Road Trip.” Brandi shares how to plan, budget, and create a strategy for your brand’s own road trip.



Thanks to Thryv, Suttle-Straus, and Franchise Expo Houston.


Here’s a list of all of the resources and tools she mentioned to help you on your journey:

SEMrush – Content Gap Analysis to identify opportunities for your brand

Usability Hub – Make better design decisions and improve User Experience.

Hotjar – Understand User behavior

SEO Content Guidelines – help to create content or to implement SEO best practices

Google Page Speed – measure the performance of your website on mobile and desktop

Google Data Studio – Combine all data into one dashboard for compelling reports to share with stakeholders. Organize the data to tell a powerful story/build a lego house.

Making Websites Win – All profits from the Making Websites Win book proceeds are donated to the charity Mary’s Meals which sets up school feeding programs in some of the world’s poorest communities.