Brandi Kloostra, Digital Marketing Director at FranWorth, is back for part 2 of her “Digital Marketing Road Trip.” Brandi shares how to plan, budget, and create a strategy for your brand’s own road trip.
Here’s a list of all of the resources and tools she mentioned to help you on your journey:
SEMrush – Content Gap Analysis to identify opportunities for your brand
Usability Hub – Make better design decisions and improve User Experience.
Hotjar – Understand User behavior
SEO Content Guidelines – help to create content or to implement SEO best practices
Google Page Speed – measure the performance of your website on mobile and desktop
Google Data Studio – Combine all data into one dashboard for compelling reports to share with stakeholders. Organize the data to tell a powerful story/build a lego house.
Making Websites Win – All profits from the Making Websites Win book proceeds are donated to the charity Mary’s Meals which sets up school feeding programs in some of the world’s poorest communities.