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Fabian Geyrhalter joins the show to share ideas for start-ups to become admired brands. He discusses examples from his new book, Bigger Than This – How to Turn Any Venture Into an Admired Brand.
Fabian is a renowned brand strategist and the founder and Principal of Finien, a Los Angeles-based consultancy specialized in creating strategic, verbal and visual brand clarity. His client list ranges from high-growth startups such as Jukin Media, Survios, and Vimmia to established brands like Warner Brothers, The Bill & Melinda Gates Foundation, Goodwill, W Hotels and Honeywell. Geyrhalter regularly judges international design competitions and is an active jury member of the Academy of Interactive & Visual Arts. His branding work has won numerous accolades, including 30 “American Graphic Design Awards.”
Fabian is also a columnist for Inc and Forbes, and has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. He is an advisory board member of Santa Monica College and has served as an adjunct professor at the University of Southern California and ArtCenter College of Design. A frequent speaker and mentor to entrepreneurs worldwide, he is a distinguished “Global 100” mentor at the Founder Institute, and his book “How to Launch a Brand” is a #1 Amazon Bestseller.
And, he hosts a new podcast called Hitting the Mark!