Digital Marketing Road Trip with Brandi Kloostra

Joining the show today is Brandi Kloostra, Digital Marketing Director at FranWorth and creator of the “Digital Marketing Road Trip.” Brandi shares how to plan, budget, and create a strategy for your brand’s own road trip.

Thanks to Thryv, Consumer Fusion, and AnswerConnect.

Shout-outs today to Mike McDowell and Fernando Meza.

And Brandi will be back next week for part 2 of this Digital Marketing Road Trip. Here’s a list of all of the resources and tools she mentioned to help you on your journey:

SEMrush – Content Gap Analysis to identify opportunities for your brand

Usability Hub – Make better design decisions and improve User Experience.

Hotjar – Understand User behavior

SEO Content Guidelines – help to create content or to implement SEO best practices

Google Page Speed – measure the performance of your website on mobile and desktop

Google Data Studio – Combine all data into one dashboard for compelling reports to share with stakeholders. Organize the data to tell a powerful story/build a lego house.

Making Websites Win – All profits from the Making Websites Win book proceeds are donated to the charity Mary’s Meals which sets up school feeding programs in some of the world’s poorest communities.